Originally from Cardiff, Wales Sofia’s biggest companion throughout her life has been music. Sofia has a rich and diverse cultural background that has seen her grow through an intriguing mesh of influences.
In 2011 Sofia joined Erased Tapes, where she thrived in the challenge of representing instrumental music at a time when press was focused on other genres. At Erased Tapes Sofia became known as an instrumental force in raising the label’s profile and her forward-thinking approach to instrumental music PR catapulted the label into the international spotlight.
In April 2015 Sofia launched her own PR/Consultancy agency (Float PR) gaining high-profile clients such as Dishoom and Carhartt WIP. She placed DJ Sasha alongside a chamber orchestra at the Barbican, as well as securing international coverage for her revolutionary headphone client nura.
Sofia also runs Float the record label which focuses on music releases, events and clothing. For the labels first event at the Union Chapel, she curated a evening centered around the piano combining jazz, dance and grime to an audience of 600.
Sofia gives regular talks on her work in pr/running a label, and she regularly DJ's. Sofia has been featured in the Guardian on the topic of the rise of female led record labels. Sofia has a monthly show on Soho Radio
MAY , 18 on Soho Radio
MAY 13, 18
Sofia Ilyas at Spiritland, London
JULY 5-8, 18
Sofia Ilyas at Farr Festival, Hertfordshire
JULY 28, 18
Sofia Ilyas at TIRKULTURA, Latvia