nura was founded in 2016 and went on to become Australia’s largest ever Kickstarter campaign raising USD $1.8M. In October 2017, the first product, nuraphone, launched with a series of global listening events. Since then, over 30,000 people have heard their music in full colour.
nura is a passionate group of music loving scientists, engineers, and creatives dedicated to delivering perfect sound to every individual allowing them to hear music in full colour.
“A person’s hearing is as unique as their face, fingerprint or voice. That’s why trying to design a perfect sound-system without taking into account the listener’s hearing system would be like trying to make glasses without asking ‘who is going to be wearing them?’ There is no such thing as a perfect sound-system - only one that is perfectly matched to you. At nura, we are driven by a vision to deliver perfect sound to every individual.” –nura CEO Dragan Petrovic
nura celebrated its #WhatsYourSound campaign featuring listening parties across North America, Europe, and Australia giving music-enthusiasts a chance to experience first-hand the nuraphone. nura was an official partner with the renowned Pitchfork festival in Paris and Loop by Ableton in Berlin. 2018 saw partnerships with Sónar+D Barcelona, Melbourne Music Week and ADE Netherlands.